The Inside Scoop was created by an unlikely duo: siblings-in-law Jane O. and Avi B, an accountant and a spine surgeon, both with an inventive spirit. For eight months, the pair conducted consumer research and created countless prototypes until they got it just right. The result is a more hygienic way to scoop your bagels to make room for all your sandwich fillings or cut back on carbs. Not a bagel or bread fan? Their invention helps evenly scoop baked potatoes and avocados too.